Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

If you've been wondering whether email marketing is still worth your time as a photographer in 2026, the answer is YES. But some of the email marketing advice you've been following for years might actually be working against you. In this episode, I'm breaking down five surprising email marketing findings from a recent Flodesk workshop and what they mean for your photography business. We're talking about email subject lines that could be hurting your open rates, whether emojis actually help, t...

If you opened your calendar and realized you have ZERO photography sessions booked, your first instinct might be to panic, lower your prices, run a sale, or completely rethink your marketing strategy. But an empty calendar doesn't automatically mean your photography business is failing and you probably don't need to blow everything up to start getting bookings again. In this episode, I'm walking you through five photography marketing moves you can make right now when bookings are slow.&...

If your photography marketing strategy has mostly consisted of posting on Instagram, sharing in Facebook groups, and hoping the right people see it, it might be time to look a little closer to home. In this episode, I'm sharing three local collaboration ideas for photographers that I've actually used in my own business to get in front of new people, build relationships with other business owners, and create more opportunities for referrals. And the best part? You don't need a huge audience, a...

If scrolling social media leaves you with that little drop in your stomach, like everyone else is somehow further along than you, I made this episode for you. Not because you're actually behind. Because comparison has been telling you a story about your business that simply is not true. Today I'm walking you through exactly how comparison works against you, why someone else's win is never proof that there's less room for you, and the one shift that has made the biggest difference in my own b...

If the word "upsell" makes you feel a little salesy just reading it, I made this episode for you. Not because you need to become an IPS photographer or start running sales appointments. Because there's a whole hybrid way to bring in more revenue from the sessions you've already booked, and most photographers are missing it without even realizing it. Today I'm walking you through how to sell more prints and products after gallery delivery, even if in-person sales have never been your thing an...

If you've ever sent a lead your pricing and then watched the conversation just go quiet, I made this episode for you. Not because you did anything wrong. Because nobody ever taught you that a price list and a sales tool are not the same thing. Today I'm walking you through the exact mistake I see over and over again when I look at photographers' packages, the one that quietly kills bookings without anyone realizing it's happening. I'll give you three specific things to check in your own pric...

We're closing out the Fully Booked Bootcamp series with the piece that ties everything together. I'm taking you back to 2014 and the very unglamorous way I used to run my business, and sharing exactly what changed once I started building real systems instead of doing everything by hand. Plus, I've got a little something extra for anyone who's made it through the whole series with me. If this series has been speaking to you, I'd love to have you inside the Fully Booked Method, my eight w...

Getting inquiries is one thing. Turning them into paying clients is a whole different skill. In this episode I'm walking through the real reasons leads go cold, including a pricing mistake most photographers don't even realize they're making, and the simple shifts that turn a quiet inquiry into an actual yes. Part three of the Fully Booked Bootcamp series. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk....

Could a total stranger tell what you shoot and why they should book you within five seconds of landing on your Instagram? In this episode, I'm sharing my bookable brand framework, the three things every clear, magnetic brand has in common, and helping you write a single sentence that sums up exactly who you serve and why. Part two of the Fully Booked Bootcamp series. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson...

Hi friend! We are kicking off a four part podcast series: Fully Booked Bootcamp. You're posting, your work is good, and your calendar still has gaps you didn't plan for. Sound familiar? In this episode, I'm breaking down the three specific things that almost always stand between a photographer and a full calendar, and walking you through a quick self audit so you can figure out which one is actually yours. This is the first episode in my four part Fully Booked Bootcamp series, and it's ...

If you've ever scrolled Instagram and thought "there are just SO many photographers," this episode is for you. I'm talking about what it actually takes to stand out when it feels like everyone is offering the same sessions, the same style, the same everything. I'm sharing four things I believe make the biggest difference in a crowded market, and how to shift your mindset so you stop trying to out-do every photographer around you and start building something that lasts. If you're f...

You've been asking for this one for years — so today I'm finally pulling back the curtain on my senior rep team. Why I have one, how it actually works, and the real answers to the questions I get asked over and over again. In this episode, you'll learn: What a senior rep team actually is (and what it's NOT)Why I believe having one just for the money is the wrong reason to startHow I structure applications, contracts, and parent communicationThe number of reps I recommend if you're just starti...

Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area. I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out whi...

When was the last time you looked at your prices and actually felt confident? If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing. I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy. Free Resource 🎉 Download my F...

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list. If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you. Inside this...

If you disappeared from your business for a week, would it still book clients? In this episode, I break down why systems are the missing piece for photographers who are stretched thin between family, a day job, or just life in general. I walk through how to map out your client experience from inquiry to gallery delivery, decide what can be automated versus what only you can do, and finally choose a CRM that actually holds it all together. I also share my own CRM (Iris Works), why I love...

Feeling behind in your photography business? You’re not alone. Maybe summer threw off your routine. Maybe bookings slowed down. Or maybe you’re simply not where you thought you’d be by this point in the year. Before you panic, this episode is your reminder that you do not need to start over. You may just need a reset. In this episode, I walk through the exact mid-year reset every photographer should do in July to regain momentum and finish the year strong. Here’s what you can expect: How to s...

Okay friend, this one's spicy. I'm giving you some tough love today because I love you too much not to. I'm breaking down the three real reasons you're not getting the inquiries and bookings you want — no fluff, just the truth, and exactly how to fix it before fall season hits. IN THIS EPISODE, YOU'LL LEARN: Why your work might not be as consistent as you think it is — and a simple test I want you to run with a friend to find outThe #1 reason I hear in almost every single coaching...

If you have ever felt like nothing you are doing is making a difference in your business, I want you to hear this one. We live in a world obsessed with the big breakthrough and the overnight success, but that is not actually how a sustainable photography business gets built. So today I am talking about the quiet, unglamorous actions that are working in your favor even when it does not feel like it. The follow-up most photographers skip entirely, and why assuming silence means disinterest coul...

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. A quick overview of what's discussed: The importance of consistent marketing efforts year-round, especially in summerHow to batch social media content in just two hours for the entire seasonUsing email marketing with just three scheduled emails over the summer monthsEngaging locally through vendor events, partnerships, and ...

This one is straight from my heart. If you are a mom and a photographer trying to juggle it all, I recorded this episode specifically for you. I am not going to sugarcoat it or pretend that it is always beautiful, because it is not. So today I am getting into all of it: the wins, the hard stuff, and the things I wish someone had said to me sooner. The real sacrifices that come with being both a mom and a photographer, and why I think it is so important to just say them out loudWhat I have lea...

If you have ever felt like living in a small town is working against your photography business, this episode is for you. I started my business in a town of less than 2,000 people and built a thriving client base from there, and I am sharing the three strategies that made it possible. The offline strategy that small town photographers underestimate, and why it has been one of my most consistent sources of brand new cold leadsThe online strategy that works differently depending on where you liv...

After auditing dozens of photographer profiles inside my coaching program, I kept seeing the same five things come up again and again. These are small details that feel easy to overlook but that potential clients notice the moment they land on your page, and they are quietly costing you bookings. The small profile details that potential clients notice immediately when they land on your page for the first timeWhy what you post matters less than something most photographers never even think to ...

If you have been showing up consistently and still not seeing the bookings you want, this episode is going to challenge the way you think about marketing. I am sharing three strategies that most photographers overlook completely, and I promise at least one of them is going to make you think "I should have been doing this all along." Why the most effective marketing move you can make right now has nothing to do with social mediaThe reason your happiest clients are not sending you more referral...

Today we’re talking about something I wish more photographers understood, because this one thing alone could change the way you market your business. It's a simple, but profound strategy. Did you see there is a special bonus for joining Market Like a Tog in the month of May? ;) Snag your free week of coaching with me when you join! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Ma...

In today's episode, I'm giving you a full on Tax 101 Workshop! While I'm not a tax professional or financial advisor, I am giving you my advice and personal experience on understanding all things taxes, budgeting, and paying yourself. Grab a notebook and hit play! Today is the LAST day to snag the Fully Booked Method at its lowest price ever and get a free month in the Market Like a Tog Membership. You can read all of the details here. Free Pricing for Profit Formula — Make sure every ...

We are celebrating 7 years of this podcast and 400 episodes this month, and I am bringing back some of the most loved episodes to mark the occasion — and this one is SO good. In this episode, I'm sharing 8 subtle but powerful ways to elevate your client experience as a photographer. These aren't big, expensive overhauls — they're the small, intentional touches that make your clients feel like they made the absolute best decision hiring you. From what I send the moment someon...

In this episode, I'm walking you through 5 foundational strategies that actually move the needle in your photography business: finding your niche, pricing for profit, building a recognizable brand, showing up with visibility, and creating a marketing system that works even when you don't. This is episode 400 and part of our yearlong celebration of 7 years of podcasting, so if you've been waiting for a sign to finally get your business working for you, this is it! Enjoy the F...

One of the most popular episodes to date on the podcast is "How to Run a Successful Model Call." In this episode, I am answering the question - Do model calls still work in 2026? If you're ready to hear my answer, hit play! We are celebrating 7 years of podcasting and 400 podcast episodes!! As a thank you, you can snag my Fully Booked Method program for just $400 this month! That's 8 weeks of personalized coaching and lifetime access to the program. See you inside! Free Pricing...

We are celerbating 7 years of podcasting and 400 episodes on the Book More Photography Clients Podcast this month! I've lined up an incredible month of fun and celebration. Each week, I am recreating one of the top 5 podcast episodes over the last 7 years. You will love the updates and twists! The biggest way we are celebrating this month is by offering my signature Fully Booked Method program for just $400! If you've been waiting for a sign to work with me, this is it. Fre...

We are rounding out March with a super fun episode for you. I’m giving you a sneak peek at what you get in the Market Like a Tog Membership. Plus you can take all 5 of these content ideas and use them for your own social media. Grab something to write with and let’s get into it. Join Market Like a Tog Membership Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly...

If the word "marketing" makes you cringe, close out of Instagram, or spiral into comparison mode — this one's for you. I'm giving you the reframe you didn't know you needed, and honestly? It might change everything. Why the way you've been thinking about marketing is the actual problem (and it's not your fault)What it really means to show up authentically — and the simple shift that makes marketing feel less like a performancePractical strategies to stay consistent without burning out or wait...

In today’s episode, I’m following up on last week’s tough-love conversation and getting really practical with you. If you’ve been feeling stuck, underbooked, or wondering why your calendar (and bank account) don’t match the goals you have for your photography business, this episode is for you. I’m breaking down what actually moves the needle when bookings are slow—and spoiler: it’s not lowering your prices or panic-posting on social media. Instead, I’m walking you through the three areas that...

If you've ever told yourself there are too many photographers in your area, nobody will pay your prices, or you're just not niched down enough — this episode is for you. I'm calling out the real reason your photography business feels stuck, and spoiler: it's not what you think. I'm breaking down the foundational pieces every profitable and sustainable photography business needs, and why most photographers are missing them without even realizing it. This is the tough-love conversat...

This episode is a behind-the-scenes look at what my life actually looks like right now—and how I’m still trying to market consistently while balancing a full-time job, a full-time business, and real life. I’m sharing how I structure my weeks, how I batch my content, and what I do when everything feels like it’s falling apart and there just aren’t enough hours. We’re also talking about the mindset shift you have to make if you want your business to grow: marketing can’t be something you “get t...

If you’ve ever said, “I just don’t have enough content to post,” this episode is for you. I’m walking you through a simple mindset shift that will completely change how you see your sessions—and your marketing. You already have more content than you think… you just don’t have a system for using it. In this episode, I break down how to take one photography session and turn it into seven strategic pieces of content—enough to post every day for a full week. From behind-the-scenes reels to client...

Are you ready for a tough love episode? Let's chat about one simple marketing move you're ignoring that is costing you clients. And the crazy part? It has nothing to do with algorithms, hashtags, or posting more. Let's dive in! Join the Market Like a Tog Membership Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know wha...

If you've ever stared at a blank Instagram screen for 20 minutes or broken your "I'll be consistent this week" promise by Wednesday... this one's for you. In this episode, we're covering: Why consistency feels exhausting (hint: it's not you, it's decision fatigue)The difference between "trying everything" and actually having a strategyWhat real momentum looks like—and why most photographers quit right before it hitsWhy good marketing should feel boring (yes, really)The truth? You don't have a...

Are you making marketing mistakes that are quietly sabotaging your booking calendar? In this workshop-style episode, we're diving deep into the seven most common marketing mistakes photographers make—and I'm challenging you to get honest about where you're thriving and where you need to level up. Plus, I'm sharing what I've been working on behind the scenes for the last few months that's going to change everything for your 2026 marketing strategy. In this episode, you'll discover: The #...

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/...

Exhausted from the pressure to post on social media every single day? You're not alone, and more importantly, you don't have to. In this episode, I break down why relying solely on social media is holding your business back and reveal the marketing strategies that actually work to book clients consistently all year long. What you'll hear: -The Social Media Trap - Why algorithm anxiety and daily posting is draining your energy without filling your calendar -The Danger of All ...

Winter tends to get labeled as the “slow season” for photographers—but it doesn’t have to be. In this episode, I’m sharing a few practical mindset shifts and strategies to help you keep booking sessions during the winter months, even when the weather isn’t ideal and you don’t have a studio. If Q1 usually feels quiet or unpredictable in your business, this episode will encourage you to work with the season instead of waiting it out. In this episode, we talk about: Why winter bookings slow down...

Happy New Year! 🥳 Are you ready for your best year yet in your photography business?! I know I am! In today's episode we are chatting about the 3 things your need in place so you can have an insanely profitable year. Let's dive in. Would you take just a minute and leave a rating and review for the podcast? It helps me get in front of the right photographers who needs this and gives me a chance at hearing direct feedback from you. Free Pricing for Profit Formula — Make sure every...

Ever feel overwhelmed by content creation and marketing for your photography business? In this episode, I'm sitting down with Carissa Wu on the Get A Heck Yes podcast to break down my complete guide to ChatGPT for photographers. I'm sharing exactly how I use this free tool as my marketing assistant to save hours every week on everything from social media captions to blog posts and SEO. If you've been hesitant to jump on the AI train or you've tried ChatGPT but weren't impressed with the...

Hey friend—this is a quick bonus episode, and I’ll keep it short and to the point. If you’re listening to this and thinking, “January is usually slow for me” or “I really want this year to be different in my business,” I made something specifically for you. Then it's time to join the free 30 Day Marketing Challenge kicking off January 2nd, 2026. You can sign up here. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferso...

I recently joined Sabrina Gebhardt on the Shoot It Straight podcast to talk about one of the biggest challenges photographers face—booking more clients and converting inquiries into paying sessions. As a family photographer and business coach with 14 years of experience, I shared the lessons I’ve learned (often the hard way!) about what actually works. We covered: The 3 biggest obstacles that keep photographers from booking more clients—self-doubt, impatience, and generic messaging. Why ...

Ever wonder what camera settings professional photographers actually use? In this episode, I'm pulling back the curtain on my exact camera settings for outdoor, indoor, and studio photography sessions. I break down the technical details in a way that's easy to understand, whether you're just starting out or looking to refine your approach. I'm sharing hard-won wisdom from years of trial and error, in-person workshops, and mentorship—including why shooting underexposed might transform yo...

In this episode of The Unscripted Podcast, I sit down with Anna Hutchcroft to talk about one of the most common struggles photographers face — why your pricing isn’t the problem when you’re not booking. I share the real reasons photographers struggle to attract clients, plus how to shift your mindset and marketing to stand out and convert more inquiries into bookings. We dig into: Why your mindset matters more than your price listSix practical strategies to attract more leadsHow to master in-...

We might not be done with 2025 just yet, but it’s time to start planning for your most profitable (and peaceful) year yet in 2026. In this episode, I’m walking you through a simple three-part process to reflect on your past year, dream big for what’s next, and create a realistic action plan you can actually stick to. Here’s what you’ll learn: The key questions to review from 2025 before setting new goalsHow to set meaningful business and lifestyle goals for 2026My step-by-step method for turn...

We’ve all been there—wondering why our friends and family don’t hire us for photos when we know we’d do an amazing job. In this episode, I’m breaking down the truth about why that happens and how to stop taking it personally so you can shift your focus toward finding clients who truly value your work. Here’s what you’ll learn: Why friends and family often hesitate to book you (and why it’s not about your talent)How to move past discouragement and build confidence in your businessWhere to focu...