Lay of the Brand
Merritt Group
Categorias: Tecnología
Escuchar el último episodio:
Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too.
Carter Hostelly, CEO of LeadTail, joins us to explain how you can build relationships with the people your audience trusts —and how to become an influencer yourself.
Episodios anteriores
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29 - B2B Influencer Marketing with Carter Hostelley, LeadTailWed, 21 Feb 2024
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28 - 2024 B2B Media Outlook with Sam WhitmoreWed, 24 Jan 2024
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27 - The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt GroupThu, 09 Nov 2023
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26 - Marketing to healthcare CIOs — our 2022 survey resultsTue, 31 Jan 2023
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25 - 2023 predictions for marketing and PR with Microsoft and Merritt GroupThu, 05 Jan 2023
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24 - Take control of your personal brandThu, 15 Sep 2022
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23 - B2B marketing in the metaverseThu, 17 Mar 2022
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22 - Launching and Measuring Your B2G ABM Campaign with Aaron Heffron and Kate TongFri, 04 Feb 2022
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21 - Creating valuable B2G content for ABM with Aaron Heffron and Courtney HastingsThu, 18 Nov 2021
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20 - EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence LearningWed, 20 Oct 2021
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19 - The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market ConnectionsWed, 29 Sep 2021
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18 - Aligning marketing and sales for B2G ABM and DBMTue, 15 Jun 2021
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17 - B2G ABM prospecting with Mark AmtowerTue, 18 May 2021
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16 - Diversity, Equity and Inclusion (DE&I)Wed, 24 Feb 2021
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15 - Do newswires have a future?Fri, 18 Dec 2020
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14 - How to market to CISOs with 7-Eleven & T.E.N.Tue, 10 Nov 2020
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13 - Virtual event speaking: Land the gig, make it unforgettableTue, 13 Oct 2020
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12 - How to land funding in today’s environment w/ S3 Ventures’ Eric EngineerMon, 14 Sep 2020
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11 - CMO insights: Strategies for getting back to business part 2Wed, 24 Jun 2020
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10 - CMO insights: Strategies for getting back to business part 1Wed, 24 Jun 2020
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9 - CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQTue, 17 Dec 2019
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8 - The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock TechnologiesTue, 12 Nov 2019
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7 - The top digital marketing essentials to stay relevant w/ Merritt Group's Pasha IrshadTue, 10 Sep 2019
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6 - Storytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed AhmedThu, 22 Aug 2019
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5 - The evolution of performance marketing in tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail BracyMon, 29 Jul 2019
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4 - How to create an agile brand w/ Greg Kihlström, Host of Agile World PodcastMon, 10 Jun 2019
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3 - Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei SamoilenkoMon, 10 Jun 2019
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2 - Reputation management in the tech industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed AhmedMon, 10 Jun 2019
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1 - Branding your company amid industry disruption w/ Amber Allman, VP of Corporate Comms at GannettMon, 10 Jun 2019
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